Apologies for the late start!
What's the best way to tackle designing a game for a specific audience? That audience could be segmented by age, gender, or even location. Some designers feel that a great game appeals to everyone while others go fishing for specific likes or dislikes of a targeted audience. For instance, if 50-year-old women are known to like gardening, then games about gardening might be a clear direction for that audience.
Or how about when a game is successful in one country, how will it be received in another? Are there specific steps to be taken when localizing?
Can any game mechanic be successfully copied and marketed to different demographics? Are there differences in design or is it just in the marketing?
So what's your methodology and the reasoning behind it?