GDSIG at GDC2019: State of Monetization Design

Will you be at GDC next week?  If you're interested in monetization design, be sure to stop by the roundtable presented by the IGDA Game Design Special Interest Group (GDSIG). Dr. Ibrahim Yucel, Associate Professor at SUNY Polytechnic Institute will be discussing how in-game economies affect game design decisions. If you're a GDSIG member, you can pick up your GDSIG ribbon there.

Here's the scoop:

State of Game Monetization Design and Best Practices Roundtable (Presented by IGDA)

Location: Room 211, South Hall
Date: Thursday, March 21
Time: 5:30pm - 6:30pm

In-game economies, many with real money transactions, have become more and more prevalent as developers look to try and replicate the success they see in the mobile and first person shooter titles. However, as more monetization is incorporated into a game’s design, developers risk alienating the game’s community and hurting its overall sales. Worse yet, a monetization model can dictate mechanical changes to the game to make the monetization “worth it” such as reducing loot drops to such a degree that players are forced to trade in an auction house to make progress. This roundtable seeks to discuss best practices in the design of games with monetization in mind. 

Takeaway 
Attendees will share their stories and learn from experienced developers on the current state of monetization in design. This knowledge should help them develop revenue in their titles while building their fan base and game community by increasing the perceived value of their games. 

Intended Audience
Independent game developers, students, economists, and those interested in player behavior and motivations would be the primary audience for this roundtable. In addition, those with experience in data analytics and monetization are welcome to come and share their experience. No prerequisite knowledge is required for the roundtable.